Spain has become the most attractive destination in Europe for hotel investment for the third time in a row, ahead of Italy, the United Kingdom and Portugal. This was made possible by stable demand for tourism services and the sector\u2019s good operating results, despite geopolitical and macroeconomic uncertainty caused by the military conflict in the Middle East.<\/p>\n
The most attractive city for this type of investment is Barcelona, which shares first place with London, while Madrid is in the European \u201ctop 3\u201d. In the case of the Catalan capital, there is high demand from both tourists and business travelers, its positioning as one of the main MICE destinations (for exhibitions, meetings, conferences, etc.) in Europe, as well as limited supply due to restrictions on the growth of tourist accommodation and the construction of new hotel properties.<\/p>\n
According to CBRE\u2019s \u201c2026 European Hotel Investor Intentions Survey\u201d, Spain and Portugal continue to demonstrate the strength of their tourism fundamentals, putting the Iberian market at the center of attention for foreign capital. In particular, Lisbon ranks sixth thanks to growing interest in the peninsula as a whole as a diversified investment destination.<\/p>\n
Thus, the volume of investment in the hotel sector on the Iberian Peninsula reached almost \u20ac1 billion in the first quarter of 2026, which is 44% more than in the same period last year and accounts for 21% of the total volume of transactions in Europe.<\/p>\n