Branded developments, also known as “branded residences”, are gaining popularity in the luxury segment of the Spanish property market. These developments are linked to prestigious brands and offer residents exclusive design and services. The valuation company Tecnitasa has gathered the latest and most impressive projects of this kind under way in Spain.
As a phenomenon associated with luxury, branded developments stand out for their privileged locations. In Spain they have found a home in regions such as Madrid, Barcelona, Málaga and the Canary Islands. At present Madrid and Marbella lead this segment, with 12 projects under way in Marbella.
Madrid, for its part, is positioning itself as one of the most sought-after luxury destinations internationally, especially among Latin American investors. Well-known hotel groups such as Four Seasons, Mandarin Oriental and Ennismore are already carrying out projects in the Spanish capital, which underlines its steady growth in this market.
There are two main types of branded residences: some are linked to hotel groups, others to other luxury brands. The first are more common and are managed by hotel groups offering five-star services such as security, an in-house restaurant, a spa, a concierge, laundry and housekeeping. Prominent examples are Four Seasons, Hilton, Marriott and Accor. In this model the owners usually use the residences for only part of the year and let the hotel group manage the property for the rest of the time.
The second type of branded residence is linked to brands from the world of fashion (Fendi, Dolce&Gabbana, Karl Lagerfeld and Bvlgari) or the car industry (Lamborghini, Porsche and Bentley).
Mandarin Oriental (Madrid)
After its success in Barcelona, Mandarin Oriental has launched a new project in Madrid’s Salamanca district. The development will have 30 homes from 180 to 283 m², with penthouses that have private pools and 360° views. Prices can reach €25,000/m², and almost all the homes have already been sold.
Dolce&Gabbana’s Design Hills (Marbella)
This development of five buildings, surrounded by gardens and pools, covers more than 90,000 m². The homes have luxurious amenities, and the interior design is by Dolce&Gabbana Casa. Completion is expected in 2026, and prices start from €4 million.
Tierra Viva by DarGlobal & Lamborghini (Benahavís)
This project, located near Marbella, includes 53 villas with innovative architecture reflecting the Lamborghini aesthetic. The homes will offer exclusive services, and prices will range from €4 million to €8 million.
Leiro Residences at Higuerón Resort (Fuengirola)
This project consists of 26 apartments and penthouses, as well as 6 luxury villas. The property is managed by Hilton and offers access to exclusive amenities such as a spa, a Michelin-starred restaurant and a beach club. Prices range from €1 million to €2 million.
SLS Madrid Infantas Residences (Madrid)
Ennismore’s first project in Spain. The development of 33 luxury homes offers five-star hotel services. The building, once home to the Spanish writer and playwright Enrique Jardiel Poncela, has an indoor pool, a cinema, a gym and a restaurant.
Villas de Versace (Marbella)
In partnership with RG Developers, Versace will create exclusive villas in the Nueva Andalucía area. The villas, priced at more than €10 million, will feature unique design and extensive private gardens.
Fairmont at La Hacienda Links Golf Resort (San Roque)
This development in the province of Cádiz includes a luxury resort and 51 residences managed by Fairmont. The villas will have private pools and access to a 2,000 m² spa and numerous restaurants.
Epic Marbella by Fendi (Marbella)
This project, developed by Sierra Blanca Estates, comprises 56 apartments and penthouses with design by Fendi and five-star hotel services. Prices range from €4.9 million to €12.5 million.
Karl Lagerfeld Villas Marbella (Marbella)
These five luxury villas with breathtaking views reflect the German designer’s passion for architecture and sustainability, and are built with natural materials. The villas have custom bookcases filled with Karl Lagerfeld’s favourite books, and they cost up to €15 million.
Elie Saab Villas (Marbella)
The Lebanese designer, together with Urbania, has created five exclusive villas in Marbella with a minimalist, contemporary design. Each villa has an infinity pool, a gym, a sauna and much more, and prices start from €8.3 million.
