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by answering 5 questions and you will getVillajoyosa (officially La Vila Joiosa / Villajoyosa) is a town in the province of Alicante and the capital of the Marina Baixa comarca (Wikipedia). It is a seaside town: according to Wikipedia the municipality has 15 km of coast, and El Periódic (May 2026) counts 13 beaches and coves. New-build property in Villajoyosa means apartments and penthouses, not villas.
According to Wikipedia (INE, 2025) the town has 37,449 residents. A citypopulation.de summary of INE data at 1 January 2025 gives 37,578, of whom 9,188 hold a foreign citizenship, about 24% (our own calculation).
How do you get there? According to rome2rio it is about 11 km to Benidorm (14 minutes by car), 32.8 km to the centre of Alicante (30 minutes) and about 45 km to Alicante-Elche airport (32 minutes). There is no direct bus to the airport: rome2rio suggests the tram to Luceros station and then bus C-6, about 1 hour 28 minutes in all. The AP-7 motorway and the N-332 road cross the municipality, and line 1 of the TRAM Metropolitano de Alicante has five stops in it (Wikipedia).
The town was founded in 1300 by the admiral Bernat de Sarria to defend the coast against pirates. From the 16th century there are Renaissance walls ordered by Philip II, protected as a Bien de Interés Cultural, and the fortress-church of the Assumption in Catalan Gothic (Wikipedia, El Debate, June 2026). The colourful seafront house facades are the town's trademark; a popular story says fishermen painted them so they could recognise their home from the sea, but this is not documented.
In 1998 the Valor chocolate museum opened in the former family factory; the Generalitat later recognised it as the Valencian Chocolate Museum, and the visit ends with a tasting (comunitatvalenciana.com). The main festival is Moros y Cristianos in honour of Santa Marta: in 2026 it ran from 24 to 31 July, with a naval battle and a landing of the "Moors" on the beach. According to Wikipedia the festival has International Tourist Interest status (2003).
In 2026 six Blue Flags went to the beaches of Centro, Bol Nou, La Caleta, Paradís, El Torres and Varadero (El Periódic, 6 May 2026). The port is both fishing and sporting, run by the Generalitat. The climate is Mediterranean (Csa type): according to climate websites (not a weather service), daytime temperatures are around 11-15 °C in January and 28-35 °C in August; sources differ.
We found no official statistics on new-build prices in Villajoyosa, so we give portal data with dates and do not average them. These are asking prices, not sale prices, and the sources differ widely.
In absolute figures: Alistora - from €339,000 to €1,100,000; Costa Select (page without a date, November 2026) - 10 developments, 94 homes, from €240,000 to €794,700; Oceanhome (August 2026) - 23 listings, from €254,000 to €827,000, median €445,000. On the Alegria Premium catalogue on 4 November 2026 the "from" prices lie between €254,000 and €794,700. The lower limit differs between portals because they show different selections. The change in prices over the year is a fact about the past, not a forecast.
On 4 November 2026 the Villajoyosa section of the Alegria Premium catalogue has 13 listings: 11 apartments and 2 penthouses of 48 to 127 m², with 1-3 bedrooms. There are no villas or townhouses. Oceanhome (August 2026) also names only apartments (18) and penthouses (5), and Costa Select gives 46-152 m² with completion in 2026-2028.
What is in the catalogue ("from" prices, check availability with the developer):
By area: Oceanhome (August 2026) puts 13 of its 23 listings in Playas del Torres; viviendasnuevas.com (no date) names Montíboli, Cala de Villajoyosa and Playa de Torres as the areas with the most projects. Alistora (November 2026) lists, for example, Vila Maris at 132-280 m², from €445,000.
When you buy a new build from a developer in the Valencian Community you pay 10% IVA (VAT) and AJD stamp duty. The transfer tax ITP does not apply to new builds. The general AJD rate is 1.4% from 1 June 2026 (it was 1.5%). A reduced 0.1% rate is quoted for a main residence, but the conditions are described differently: check them with a notary. As a guide, on a price of €450,000 the IVA is €45,000 and AJD at the general rate is €6,300 (tax guide guiafiscal.es, August 2026).
You also pay the notary and the land registry separately. General guides quote roughly 0.2-0.5% of the price for the notary, 0.1-0.25% for the registry and €300-600 for a gestor (we did not check official tariffs). You need an NIE number. Buying property does not in itself give you the right to live or work in Spain.
What about rentals? Tourist letting is governed by Decree-Law 9/2024 (in force since 8 August 2024): registration for 5 years, and a town hall may limit the number and location of tourist homes. In Villajoyosa, according to Alicante Plaza on 15 October 2026, the plenary was due to debate suspending new tourist licences for two years in certain zones; the regional register shows about 1,800 tourist dwellings, roughly 7% of the town's housing. We did not find the result of the vote: check it with the Ayuntamiento de La Vila Joiosa and the owners' community before buying. Returns and price growth cannot be guaranteed.